According to a study conducted by the Retailers Association of Ukraine (RAU) and Num8erz, sales of Ukrainian goods increased by 9.5% after the launch of the National Cashback programme. The programme has influenced price-sensitive consumers, providing them with an incentive to choose Ukrainian products by giving them the opportunity to get back some of the money they spent.
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The total hryvnia revenue of Ukrainian goods increased by 4%. Sales of dairy products, bread and meat increased by 10.6%. The shift in demand from imported dairy and confectionery products to domestic products was 12%.
In addition, the share of consumers whose purchases of Ukrainian goods under the programme amounted to 75-100% increased. Their number increased by 30%.
The study was conducted in December 2024 and covers the analysis of consumer behaviour two months after the programme was launched.
Read also: “National cashback”: One-fifth of Ukrainians who received funds for September already spent them
