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Optimism in the midst of challenges: 78% of Ukrainians believe in the country’s future, despite economic difficulties and war challenges

The survey was conducted by the Sociological Group Rating on behalf of the International Republican Institute (IRI) in September-October 2024 and covered 2000 respondents from all over Ukraine (except for the temporarily occupied territories). Data was collected by telephone interviews with a random sample of mobile numbers, and the margin of error is 2.2%.

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Main results

The future of Ukraine:

  • 78% of respondents believe that the future of the country is rather hopeful.
  • 15% assess it as hopeless.

Economic situation:

  • 39% of respondents indicated a significant deterioration in the economic situation of their families compared to the pre-war period.
  • Only 5% indicated an improvement in their financial situation.

Support for NATO membership:

  • If a referendum on NATO membership were held now, 75% of respondents would vote in favour, 7% would vote against, and 14% were undecided.

Return of territories:

  • 49% strongly agree that Ukraine should return all its territories to the 1991 borders, while another 24% ‘rather agree’.
  • Only 7% support ending the war based on the existing frontline.

Geopolitical choice:

  • 77% of respondents want to see Ukraine as a member of the European Union, while only 2% favour a Customs Union with Russia, Belarus and Kazakhstan.

Energy challenges:

  • 68% of respondents have water stocks, 71% have food stocks, and 50% have emergency medicines.

Public opinion on mobilisation:

  • 32% consider the mobilisation to be ‘too high’ and 30% consider it to be ‘optimal’.

The survey also highlighted socio-economic challenges, including mobilisation issues, the impact of power outages and the prospects for holding elections during the war.

Read also: Survey of Ukrainians Abroad: An Important Initiative by the Ombudsman Office
Юлія Ревака
Юлія Ревака
Editor | Over 10 years of experience in the humanitarian field. Since 2022, worked as an editor at TochkaFan. Since June 2024, editor at HMH.

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