Key points
- MOKO and ‘Vshanuy’ released a guide ‘Do No Harm’ on communication after shelling and on days of remembrance.
- The guide is addressed to businesses, non-governmental organizations, public initiatives, and foundations.
- The document contains algorithms for actions during shelling, days of remembrance, and mourning.
- The guide includes examples of appropriate and inappropriate formulations and recommendations for adapting offline and online activities.
- A separate section is devoted to actions in case of a communication crisis.
- At the end, there is a checklist for quick verification of publications.
Creative digital agency MOKO and public organization ‘Vshanuy’ released a guide ‘Do No Harm’ – a practical guide to communication for businesses after shelling and on days of remembrance.
The document is addressed to companies, non-governmental organizations, public initiatives, and foundations that conduct communication in Ukraine.
The authors explain that no planned post or automatic mailing has an advantage over the reality of wartime. The guide contains algorithms for actions during shelling, on days of remembrance, and mourning.
The guide provides detailed recommendations with specific examples of what to say and what not to say. It also describes how to adapt offline and online activities during such periods.
The authors also added a section on actions in case of a communication mistake and crisis. At the end, there is a general checklist for teams that allows for quick verification of publications before release.
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