The educational program for enhancing business digital literacy “Stimulus”

The Business Support Center Diia.Business in Warsaw, in collaboration with Genesis, is launching the educational program “Stimulus” to enhance business digital literacy, aimed at integrating modern digital technologies to increase business efficiency.

About the Course

The lectures will take place twice a week on Mondays and Wednesdays, from September 2 to October 2, 2024. Format: online streaming on YouTube.

Key topics of the course include:

• The importance of digitalization in business
• Protecting business from cyber threats
• Workshop on artificial intelligence
• No-code solutions for websites
• Digital marketing: types, sales funnels, and key metrics
• Setting up Facebook and Instagram ads: an overview of the ad manager
• Market analysis: identifying competitors and segmenting the target audience

The course will be led by experts from the Ukrainian co-founding IT company Genesis, specializing in digitalization and education.

By the end of the program, participants will:

• Enhance their digital literacy
• Receive valuable insights and individual answers from Genesis experts
• Learn how to protect their business from cyber threats
• Get a list of tips for effectively working with artificial intelligence
• Discover how to easily and efficiently create websites without developers
• Understand how to effectively use Google Sheets and ad managers for Facebook and Instagram

Who Can Participate?

Applications are open to representatives of small and medium-sized businesses, as well as anyone interested in improving their digital literacy for successful business development.

How to Register?

To participate in the program:

• Fill out the registration form on the website. A confirmation email will be sent to the applicant.
• Join the main communication channel of the project to receive information about lectures.
• You can join the program throughout its duration.

We previously reported on the implementation of new tools for supporting energy supply.